Customer Relationship Management : Seminar and Training
3-day class includes seminar and practical training
Overview
This two-day course introduces and shows how to apply Customer Relationship Management (CRM) principles and practices toward a company’s
customer relationships. Participants will be presented with methods for implementing CRM tools and best practices for evolving the company’s infrastructure and proponents into an optimized business system. Various software applications are introduced and offer a selection of customized applicability and techniques, to cater to every business type.
Topics Include:
- CRM standards
- Selecting CRM software tools
- Evaluating organizational components for customer relationship impacts on revenues
- Examining company "
Best Practices"
Applying techniques for desired results
Maintaining and evaluating the CRM systems
Agenda:
Introduction to Customer Relationship Management
- CRM defined
- Case Studies
- Characteristics of effective CRM implementations
- Suitable CRM methodology
- Applying CRM to small and large sized companies
Customer Relationship Levels
- Establishing a New Customer Base
- Categorizing Established Customers
Customer Loyalty Programs
- Customer Incentives
- Measuring Customer Value
Selecting CRM Software
- Evaluating products
- Achieving desired CRM results
CRM Design - Best Practices
- Collective company best practices
- Avoiding Pitfalls and Obstacles in CRM implementation
- How to Sustain profitability with CRM
- Validating solutions
Maintaining CRM practices
- Training the staff
- Maintaining a data warehouse
- Monitoring for Variance
Evaluating CRM Impacts
- Quantifying Results
- Customer Relationships and Company Revenues
- Benchmarking Profitability
All other dates & locations: Class begins at 9:00 AM and ends at 4:00 PM—on each day.
Dress is business casual.
Registration Fees
The per attendee registration fee for this seminar is $1,395, and includes the seminar and course materials.
Payment is due prior to the seminar. Credit card holds will be required for participation. The credit card will only be processed if payment has not been received within two weeks following the seminar.
Cancellation Policy. Registrants may cancel up to fourteen days in advance of the seminar start date for a full refund, less administrative fees of $400. Or, you may transfer your registration to another member of your company at no additional charge. Registrants canceling within fourteen days of the seminar will receive credit, less administrative fees of $400, toward any other Universalinet seminar. In the unlikely event that a seminar must be cancelled, you will be notified at least one week prior to the seminar date. Seminar provider is not responsible for losses due to cancellation including losses on advanced purchase airfares.
Seminar agenda subject to change.
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